Dale Carnegie’s focus has always been people and relationships. We have strong beliefs about how we should treat one another – from graduates and customers to business partners, vendors, and staff members – to build positive, steady, and profitable business results.
Here are examples of the key Dale Carnegie principles that define us:
Become a Friendlier Person
- Don’t criticise, condemn, or complain
- Give honest, sincere appreciation
- Become genuinely interested in other people
- Be a good listener. Encourage others to talk about themselves
- Make the other person feel important – and do it sincerely
Win People to Your Way of Thinking
- The only way to get the best of an argument is to avoid it
- Show respect for the other person’s opinion; never say, "You’re wrong."
- If you are wrong, admit it quickly and emphatically
- Try honestly to see things from the other person’s point of view
- Appeal to the nobler motives
Be a Leader
- Begin with praise and honest appreciation
- Talk about your own mistakes before criticising the other person
- Ask questions instead of giving direct orders
- Praise the slightest improvement and praise every improvement; be "hearty in your approbation and lavish in your praise."
- Give the other person a fine reputation to live up to