How to Cold Call and Build New Customers

Course Description

How many "vital" things do you need to do today before you start cold calling? Clean out your files, rearrange your desk; oil the wheels on your chair? If you're like most sales people you can think of a million excuses not to cold call because - let's face it - you hate it. The rejection and sense of failure are tough to take. But cold calling is necessary to success since new business often accounts for as much as 50% of your production.

This one-day seminar will show you how to make strong calls that create appointments and lead to new business. You'll begin by learning how to maneuver the modern obstacle course. Next you will write and deliver a 45 second cold call presentation. You'll also learn to ask power questions that engage your prospect. Finally, you'll learn what to do once you have the appointment.

This information-packed seminar gives you the complete process. Take the stress out of cold-call days and improve your hit ratio.

Who Should Attend
Sales people, account executives, appointment setters, inside sales representatives and sales managers - everyone who wants to develop new business through successful cold calling.

Learn How To

• Search systematically for new opportunities
• Employ 7 ways to charge yourself up to make cold calls
• Use 10 proven strategies to get past the gatekeeper
• Determine what type of prospect you are dealing with
• Understand your value proposition
• Know when to stop and move on
• Use new business development to double your sales

Format
How to Cold Call and Build New Customers is a one-day seminar running from 9:00 a.m. to 5:00 p.m. (Times may vary according to location).