Sales Effectiveness: Overcoming Buyer Objections

buyerobj_iconIn any selling situation, face to face or by cold calling, it is likely that you will need to overcome a buyer’s obstacles before a buying decision is made. Often, the way we "handle" objections turns the buyer off. Resolving objections effectively is a process that involves careful, sensitive listening and positive, factual responses to a buyer’s concerns.
Buyer objections are not always rational. Objections are often totally emotional. You must respond to customers’ emotional needs and to the obstacles preventing them from buying, if you want to build long-term relationships.
  1. Listen
  2. Question
  3. Cushion
  4. Respond
  5. Evaluate
Fill out the form below to download these sales tips now!
    Indicates Required Field
First Name     
Last Name     
Job Title     
Organisation Address     
Phone Number     
Don't miss out! Keep me up to date with email newsletters, tips, and special offers.     


Follow us on

© 2018 Dale Carnegie & Associates, Inc.. All Rights Reserved.
Website design and development by