86% of buyers will pay more for a great customer experience
That’s according to research from PwC, and further studies show that customer experience is set to over take price and product as the key differentiator when people make a purchase.
In this digital and social age, a great customer experience can quickly translate into more sales. Today’s buyers expect more than ever, and with seemingly unlimited options, unhappy customers are more likely to tell their friends than the company, tarnishing reputations and possibly impacting future sales.
The relationships developed through a single great customer service experience not only can help deliver one sale, it can create a loyal customer that ensures repeat sales for years to come.