Closing the Sales Skills Gap

Research shows there’s a UK sales skills gap. With 46% of salespeople unintentionally entering the profession and ever increasing remote workers, sales leaders need their people to be resilient, proactive and agile in order to get in front of decision makers in and out of the boardroom.

Take into account the pivot of having to work suddenly online for the past year, salespeople need a new more consultative skill-set to succeed,  to enable them to get closer to their customers, be it in-person or online, delivering value for all parties.

71% of customers would buy from a salesperson they trusted rather than one that offered a cheaper price

When you can complete most purchases online without EVER interacting with another human being, traditional, transactional sales tactics simply no longer work. That’s why you need to adopt sales training and techniques that are grounded in decades of development yet evolved for the digital age.

Trusted, knowledgeable and credible sales people are the new competitive advantage, with research indicating trust is the foundation of any mutually beneficial buyer-seller relationship.

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