Dale Carnegie Sales Training: Winning with Relationship Selling

We are uniquely positioned to prepare sales professionals to transition into the new world where collaboration, confidence and credibility are the way to connect with customers to increase business. Today’s customers are just too savvy for old tricks. Dale Carnegie’s proven selling process includes human relations skills grounded in timeless fundamentals from “How to Win Friends and Influence People”.

What You’ll Learn

Learn the importance of a confident attitude when interacting with customers. Develop active listening skills to uncover customer needs and head off challenges. Find out how to establish credibility, and communicate your value by focusing on customer-centric solutions.

Why you want to learn it

When customers have completed 70% of the buying process or can complete many online purchases without ever engaging with a single salesperson, traditional sales tactics simply no longer work. Your customers are the personification of the empowered consumer, knowledgeable beyond the need for basic information. You need a relationship-selling approach that leads to a profitable relationship.

How it will help you

By mastering a relationship-based selling approach, you can offer your customers value they can’t find on the Internet: You! And you position yourself for long-term partnerships that bring positive outcomes for all parties.

Upcoming Course Dates

1 Nov 2022 – 15 Nov 2022

UK Office: Northern England

Time: 09:00 - 17:00

Duration: 3 weekly full day classes (1/11, 8/11 & 15/11) and one live online kick-off (13/10) and sustainment (13/12) session

Price: £2200 +VAT

West Yorkshire - Venue TBC

25 Apr 2023 – 23 May 2023

UK Office: London & the South East

Time: 09:00 - 17:00

Duration: In-person programme, comprised of 3 full day sessions, one session every 2 weeks (Tuesday 25th April; 9th & 23rd May) and a 90-minute online Awareness session (Tuesday 18th April 2023).

Price: £1995 +VAT

A Central London Location

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