Our Blog | Sales Effectiveness

  When building new relationships in this post-pandemic age of multiple sales channels, online-meetings, bot-generated emailing, pointless LinkedIn content and connection overkill, there is an awful lot for the weary…

Businesses have adapted to a hybrid way of speaking to people face to face and engaging with them online, and it seems unlikely there will be return to in-person or…

In a recent conversation with a long-standing client, I was reminded of a Dale Carnegie quotation that would become a defining principle throughout my career: ‘91% of clients will give…

COVID-19 has changed the way we sell forever, with recent research revealing only 20% of B2B decision makers are keen to return to in-person sales meetings (McKinsey). Pivoting from being…